MOST ORGANIZATIONS have well-written, well-intentioned culture and values statements. They review them at big meetings and plaster them on the walls in the building. Designed to inform how the brand and the people behave, they're intended to have a positive impact on people, process and profits.
The problem: A staggering majority of them are bullsh!t. But there is a way to reimagine your values, your culture and your brand in a way that inspires tremendous loyalty, builds community and delivers profits. Entrepreneur and award-winning sales leader Devin Halliday can show you how.
The Belonging Factor is a system based on five shared characteristics of the greatest brands and most successful leaders.
It is designed for CEOs, executives, senior leaders and anyone interested in building an authentic, inspired, diverse culture, centered in a deep sense of belonging.
In this book, Devin Halliday shares stories of brands and leaders who are getting it done, and those that aren't. The simple tools and practical application make the Belonging Factor a must-have resource, no matter your title or position.
Whether you're running your own company, coaching a team or just have a passion for success because of people, not on the backs of them, the Belonging Factor is the book you need to inspire people, improve process and deliver profits.
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WHAT PEOPLE ARE SAYING
CELEBRITY CHEF & NEW YORK TIMES BEST-SELLING AUTHOR
“Without question, one of my greatest strengths is the ability to build teams around me–both personally and professionally–that work together to achieve a common goal. Whether that’s running a Las Vegas restaurant or throwing a great barbeque with my buddies, it’s all about the culture of the group, where everyone has their part and is an important piece of the puzzle. It’s about having a sense of belonging.
Devin takes this very basic concept and breaks it down so you too can feel it and apply it to your own life, business and family.”
CEO, JENNIFER BROWN CONSULTING & BEST-SELLING AUTHOR
"Belonging Factor is about so much more than strong company culture, or a brand that inspires the deepest customer loyalty. While it is certainly both of those, it also represents a dynamic shift in how diversity, equity, and inclusion are evolving in organizations. It is leading the way to the next frontier of culture as a wildly important profit driver."
CEO, ALTIUS CONSULTING
"Bought it, loved it and the book is well worth it. A great resource for employees and leaders alike on the importance of belonging and the steps to create an environment at work where entire teams feel valued and part of it. Great book!"
CEO, POPULUS GROUP & BEST-SELLING AUTHOR
“People want to be a part of something bigger than themselves now more than ever, and I believe most leaders genuinely want to build a community of belonging. Devin guides you with practical and applicable insight that helps simplify what you may view as a daunting challenge.”
CO-FOUNDER, SJC CUSTOM DRUMS
"I wish I had this book 10 years ago when I was scrambling to find my way. This book is full of practical, real-world examples of how to grow personally and professionally that will be worth its weight in gold."
REGIONAL MANAGER, APCO SIGNS
"With a first-person voice, Devin walks you through the process and real-world applications of building inclusion, diversity, and a sense of belonging in your professional and personal life. If you don't think that's an important factor today, you're missing the boat! Not only does this impact our daily lives - it literally drives success (and profits!). Highly recommended."
THE digital toolkit
Once you've purchased Belonging Factor, you gain access to the included digital toolkit that supports the concepts and activities discussed in the book. This digital toolkit exists to help you digest and implement all that you learn from reading Belonging Factor.
You should feel free to use the resources in the digital toolkit, with attribution to the book, to help educate your colleagues on important concepts featured throughout.
Access links to articles and research resources that informed and inspired the Belonging Factor.
Access customized worksheets that support the concepts and principles discussed in the book.
Access activities designed to challenge teams on their own privilege, assumptions and biases, to build a sense of belonging.